Cairo Business Radio (CBR) is a new initiative addressed to the business community in the MENA region. CBR invited Dr. El Sayed Torky, Senior Advisor at the Federation of Egyptian Industries and Head of the CSR Unit at FEI, to talk about how CSR benefits businesses in terms of sustainability, reputation and credibility as well as its impact on local communities. The discussion also revolved around the CSR scene in Egypt and the private sector efforts during COVID-19 pandemic.